Wine producers in many of the 65 Australian regions are producing outstanding wines that are internationally celebrated because certain grape varietals are uniquely suited to the terroir of a particular region. Some of the very best quality wine producers create only a limited amount of each product each vintage that de facto restricts consumption to the domestic, and quite often, their local regional market only.
No regions of the world are off limits but as a company we realise we have to start somewhere. Our initial focus is Australia for a number of reasons:
It is a market we know well and have first-hand experience of visiting many of Australia’s premium wine regions. We have selected Margaret River as our first project because of the growth in boutique wineries alongside the relationships we have forged with the wineries and some of the world’s most talented and artisan winemakers.
There is a growing recognition amongst wine experts/wine journalists and opinion formers that Australia can compete with the top end European producers on quality. The Margaret River region meets these criteria with its boutique wine industry producing consistent world class wines. We strongly believe that the wineries and winemakers are now in a position to make an impression that creates a global identity for the region of its own.